Tuesday, December 30, 2014


I am so excited to share this new Weight Watchers ad! It really resonated with me and I hope it does with you. Uncensored, this ad is deeply personal, which is hard for commercials to do. I think the point of this commercial is to remind people that whatever your journey, it's multi-layered. 

I've always felt insecure about my arms. A lot of women do. We're worried about the "mom flappers." One reason I like this ad is because instead of saying my arms are "problems," it reminds me that losing weight is part of a healthy lifestyle. It is not just about my body but about my brain. The journey is not just about weight loss but about changing your mind set.

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